Minggu, 16 September 2018

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Product details

File Size: 1443 KB

Print Length: 138 pages

Page Numbers Source ISBN: 1118487478

Publisher: Wiley; 1 edition (December 10, 2012)

Publication Date: December 10, 2012

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00ANR91W8

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My brain is aware of what this book calls sedation, dry mouth, and arrhythmia as side effects from some medications that I associate with people in Minneapolis who thought I was crazy and tried to turn me into a highly medicated individual. Our society functions on high mobility, but those who are not mobile try to avoid phone conversations with anyone who is likely to tell us to call 9-1-1 to be taken to someplace where we will be treated for derangement. The F.D.A. failed to approve a combination drug that fools the brain into thinking anything sweet is unappetizing because symptoms arising from old man fat dread are not always the best way to get our society to only 500,000 first-time heart attacks each year. LaMattina calls himself a senior partner who would have occupational glee if only 500,000 Americans had a first-time heart attack each year because they take enough statins to keep from having 510,000 heart attacks. Millions of Americans would be taking pills to reduce the risk factors associated with the way Americans live, eat, and throw what they are not using right now in the trash.In my lifetime, institutional thinking has assumed that hundreds of millions of Americans can be treated like patients so hundreds of thousands will have extra years of life. I took beta blockers to slow my heartbeat so the heart muscle would not have fatal arrhythmia before I had lived a normal lifespan. I seem young now compared to old people walking around like zombies on pacemakers and former stroke victims. The F.D.A. wants 10,000 users of a new drug to live long enough for five years of test results before we get new forms of brain control that reduce diabetes, cardiovascular events, and the terror of meaningless activities becoming expenses of the last illness that reduce estates.

John LaMattina's lengthy career in the pharmaceutical industry had prepared him for close encounters of many kinds, but nothing could have prepared him for his encounter with Dr. Oz. Perhaps it was ignorance that led him to believe that his appearance on one of Dr. Oz's television segments would be relatively benign, but he had another thing coming. Next time, no doubt, LaMattina will ask questions. A lot of them. Undoubtedly shock set in once he realized that he, along with big pharma, was the target of the day. Monstrous villains, evil money-mongers who were only out for one thing ... themselves and that buck. Right on down the yellow brick road LaMattina went in an effort to explain away the "Four Secrets That Drug Companies Don't Want You to Know."The statements, of course, were inflammatory and LaMattina answered them as best he could. The audience reaction clearly indicated that the questions needed further explanation. This book is a result of those four questions. I had only one problem with this book and that was to keep people from walking off with it before I had finished it. It is not a lengthy tome and in fact it can be read in a day if one is so inclined. It is written with the layman in mind, yet has sufficient references for those who wish to explore the topic further. The risks to the public, who may have decided to discard prescribed medications as a result of the show, were plentiful. LaMattina lamented that "oftentimes diet and exercise are not sufficient to reduce the risk of these diseases [diabetes, osteoarthritis, osteoporosis, etc.]; and at some point specific medicines may be required to restore a person's health to prevent long-term consequences of the disease." (p. 15)LaMattina decided to discuss many of the issues big pharma faces, particularly in R & D. The first thought that came to mind was that he would be biased wholly toward pharma, but I found the discussion to be extremely informative without being inflammatory. He fully acknowledges the shortcomings of the industry, but also is quick to point our "the value the biopharmacceutical industry adds to improving the world's health." (p.58) Historically, the discussion mainly focuses on the last decade, but has snippets relative to what is going on today. I found his insight to be invaluable, particularly because of his insider view of the pharmaceutical industry as the former president of Pfizer's Global R & D Division.I felt LaMattina sat down and asked himself those difficult questions we all are curious about. I ended up being quite enamored with this book and learned much more than I ever thought I would (or would want to) about the big pharma and R & D. The writing was in what I call a conversational format. The let-me-tell-you-about-what-I-know attitude had me mesmerized. I definitely came away feeling more comfortable with the industry and LaMattina left few stones unturned. It was probably a good thing that he never asked what Dr. Oz's segment was about or we wouldn't have this amazing book."Four Secrets That Drug Companies Don't Want You to Know."1. Drug companies underestimate dangerous side effects.2. Drug companies control much of the information your doctor gets.3. You're often prescribed drugs that you don't need.4. Drugs target the symptoms, not the cause.CHAPTER 1: THE FOUR SECRETS THE DRUG COMPANIES DON'T WANT YOU TO KNOWDrug Companies Underestimate Dangerous Side EffectsDrug Companies Control Much of the Information Your Doctor GetsYou're Often Prescribed Drugs That You Don't NeedDrugs Target the Symptoms, Not the CauseConclusionReferencesCHAPTER 2: WHAT HAS HAPPENED TO R&D PRODUCTIVITY?Impact of Mergers on R&D ProductivityHeightened FDA Requirements for NDAsHigher Hurdles Set by PayersConclusionReferencesCHAPTER 3: KEY THERAPEUTIC AREAS FOR IMPROVING HEALTHCancerDiseases of the BrainCardiovascular Disease (CVD)DiabetesBacterial InfectionsConclusionReferencesCHAPTER 4: IMPROVING R&D OUTPUTThe Views of OthersPharma's Blockbuster Mentality Needs to ChangeCan "Predictive Innovation" Lead to Greater Success Rates?Would Royalties Make Scientists More Productive?Will Drug Repositioning Help Fill the R&D Pipeline?Consultants Don't Always Have the FactsPersonal ViewsDiscovery Must Focus on ProductivityDoes Size Help or Hinder R&D Productivity?To Outsource or Not to Outsource? That's the Pharma R&D QuestionBig Pharma Early Research CollaborationsConclusionReferencesCHAPTER 5: RESTORING PHARMA'S IMAGEIllegal Detailing of DrugsPharmaceutical Companies Should Drop TV AdsThe Need for Greater TransparencyHow Committed Is Big Pharma to Rare Diseases?Pharmaceutical Companies and PhilanthropyPharma Needs to Have Its Scientists Tell Their StoriesConclusionReferencesCHAPTER 6: FINAL THOUGHTSReferencesINDEX

John LaMattina is a thirty-year veteran of the pharmaceutical industry and former president of Pfizer's Global R&D Division, an ultimate insider of the pharmaceutical world. While there is much I dislike about the pharmaceutical industry, it is very interesting to read his account.However his critique of traditional remedies is fraught with inaccuracies. For example the use of Ginkgo biloba leaves for cognitive impairment is not a traditional use- the Chinese never significantly used ginkgo leaves and this use was derived from the modern German pharmaceutical industry which is far more open to botanical treatments than the US. While it showed little effect for people of normal cognition as he rightly points out, smaller trials show some advantage for people with Alzheimer's.He points out that cysteine has a weaker effect at stopping smoking than Chantix, which is true. But unlike Chantix it doesn't have the psychopathological effects that I have seen in my own family members who attempted to use it to stop smoking. While he never points out the serious side effects of Chantix, now (but not initially) in the required list of side effects read in television commercials (always listen with your eyes closed to avoid distracting calming pictures) a lower efficacy is better than iatrogenic mental disease.He is also a strong proponent of statins, citing much lower side effects than I see clinically (which makes me suspicious of the statistics cited.) But since statins can cause diabetes, muscle dysfunction and can clog liver CYP450 liver pathways, prescribing them is not the slam dunk he believes.Much more interesting are his suggestions for managing R&D and improving the reputation of the industry by stopping the illegal detailing of drugs to doctors for unapproved uses, pulling all television ads (the side effect list is one reason why), engaging in greater transparency (the drug lawyers will howl), greater commitment to rare diseases and greater publicity of the stories of the science of drug discovery. He also decries mergers and acquisitions of companies researching new drugs- corporate cultures often are different and scientists are laid off to avoid duplication, usually to the detriment of R&D.

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Rabu, 12 September 2018

Free Ebook Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg

Free Ebook Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg

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Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg

Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg


Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg


Free Ebook Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg

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Pick Three: You Can Have It All (Just Not Every Day), by Randi Zuckerberg

From the Back Cover

In an increasingly demanding world, we’ve been told that we can do it all—maintain close friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. But who can do everything—and do it well—every day? Imagine eliminating the pressure to be perfect. Now you can achieve balance over weeks and years. Randi Zuckerberg has the solution: Pick Three. Career and family-minded people everywhere understand the basic problem: Everyone wants to be able to have it all—work, sleep, family, fitness, and friends—but there are only twenty-four hours in a day. Now, in Pick Three, Randi encourages others to follow her lead to be “well-lopsided,” a term she says has saved her life. Between having her own radio show, starring on Broadway, speaking across the globe, creating Facebook Live, and being the mother to two boys, Randi has a lot on her plate. But, Randi explains, you don’t have to focus on each of the five areas every day—more important, you can’t!—but you can prioritize them individually over time. And if you choose three each day, you can go a long way toward personal and professional success and satisfaction.  In Pick Three, Randi dives deep into each of the five categories, revealing stories from her own impressive career, as well as engaging interviews from Olympic athletes, medical professionals, media moguls, seasoned Silicon Valley leaders, and even her own mother, Karen Zuckerberg; this practical handbook proves that there is a way to manage all the tensions we face each day.Featuring an entire workbook section to inspire a well-lopsided life, Pick Three is the ultimate guide to helping anyone—from experienced entrepreneurs to emerging professionals to active parents to busy students—reject the unrealistic burden of balance and enjoy success on their own terms. Because you can have it all, if you just Pick Three.

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About the Author

Randi Zuckerberg is a New York Times bestselling author, the founder and CEO of Zuckerberg Media, and host of “Dot Complicated” on SiriusXM. Randi also served as mentor on Oxygen’s show “Quit Your Day Job,” as well as executive producer of “Dot.” based on Randi’s recent children’s book, which premiered on CBC and Universal Kids Fall 2016. Randi appears regularly on NBC’s the TODAY show and CNBC, and has also been seen on CNN, Good Morning America, Fox Business, Bloomberg News, and ABC's World News. She is a Tony Voter and was also a correspondent for the 2016 Tony Awards and the World Economic Forum in Davos. Randi was recently appointed as a Young Global Leader for the World Economic Forum and is part of the Tech Committee for the American Theatre Wing. In 2017, Randi launched the revolutionary tech-enabled dining experience “Sue’s Tech Kitchen.”

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Product details

Paperback: 288 pages

Publisher: Dey Street Books; Reprint edition (May 14, 2019)

Language: English

ISBN-10: 0062842838

ISBN-13: 978-0062842831

Product Dimensions:

5.3 x 0.6 x 8 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

3.4 out of 5 stars

9 customer reviews

Amazon Best Sellers Rank:

#2,193,490 in Books (See Top 100 in Books)

I'm a little torn about how to review this book. First up let me say that it was an enjoyable read and well written. I am always looking for productivity hacks and I totally understand the issues this book confronts - the guilt of having to choose work over family or sleep over fitness etc.That being said, I just could not get my head around how the pick 3 process works. For example, if I choose work, family and sleep for the day, does that mean I don't have to worry about what I eat or care about my health? Or if I choose fitness, friends and work, do I not need to talk to my children for the day?I don't know, maybe I am being naive or I didn't read it properly, but it just seemed to confuse me more than anything else.

I'll sum up the book to save time, since it does not present any novel concepts: if you can't prioritize something one day, prioritize it some other time. Also, have a lot of money so you can pay people to do stuff for you. The end.

gave me lots to consider as I move forward, focusing on goals in a timely manner!

Must read.... For small business owners

As a serial entrepreneur, I’ve always found myself exhausted from working in just about every time zone while attached to my computers and devices. I’ve seen the work-life balance to be a challenge and wondered how everyone could do it all or have it all.When I read Randi Zuckerberg’s book, “Pick Three,” it came at the perfect time, where I was feeling like I was juggling too many balls in the air at the same time, with some falling on the floor.
The book focuses on five main areas: work, sleep, family, fitness, and friends. With enthusiasm, Randi permits you to pick three out of these five categories every day without feeling guilty about the ones temporarily tossed aside.Using her practical advice on how she makes “Pick Three” work, this book gives readers a look into her busy life. Randi also provides a list of quick fixes for the times that you’re feeling exhausted, and that happens to us all!
I found the book very practical, especially with the questions and exercises at the end of the book, where you can see a picture of what your life looks like and the changes you can instantly make.For me, I felt like this was a huge breath of fresh air, and I started using the “Pick Three” concept even while I was still reading the book. The biggest eye-opener was the need for sleep. Many of us burn the candle at both ends 24/7, and it doesn’t need to be that way.Plus the importance of having an unplugging day is critical, and I found sending my iPhone to “phone jail” at night an appealing exercise.
Yesterday I picked I picked family, sleep, and friends. Today, I’m picking work, fitness, and sleep. Tomorrow, I’ll pick friends, work, and sleep.
By the end of the book, you might find yourself off the hamster wheel. I sure did.

Great book! Useful, practical information and a fun read.

Randi's lack of her awareness about her gross entitlement and endless bragging about her supposed "accomplishments" (I went straight from college to working without traveling the world!! Didn't I make such an amazing sacrifice??) make this book insufferable. I am on page 100. Will report back if I can keep going.Prioritizing my life and being realistic about what I can accomplish in a day does seem like a good theme. TBD if she will actually talk about it.

I agree with several other reviewers that this book could have been a successful blog post. A blog post certainly wouldn't have pissed me off this much. Reading the jacket of the cover will get the message across to you, because aside from a precious few pages at the beginning of the book, this work is a leaves self-help behind and instead lists Zuckerberg's accomplishments in such a way that it’s clear she needs to be just as famous as her brother. From the first chapter, I learned that she has a radio show, got a call from the White House, starred on Broadway, went to Harvard, does 40 speech engagements a year, and invented Facebook Live (which did you know that over two billion people use it yeah that was totally me who invented this magical piece of American progress)—none of which have anything to do with living a balanced life.Let's talk about that: balance. Zuckerberg has come up with a (to her) earth-shattering idea that we can't do everything every day. And she truly does think she's cracked it, and she's so excited for your life to change because of her ideas. But to stay humble, she literally assures us that if she knew about how much any of us try to accomplish in a week, she'd want US to sign the book for HER. Girl, you shouldn't assume I want your autograph after four pages of the introduction.Her whole thing is that being a lopsided person day-to-day will lead to a balanced life in the long run: that choosing some things and doing them well is better than struggling to do everything, and that doing some things well every day will lead to doing everything well overall. This first chapter gives us a glimpse of an idea straining to escape from the bulging leather-and-gold-upholstered couch cushions of privilege. But it’s quickly squashed with more talk about Broadway. Zuckerberg’s book is lopsided--just like her strategy for living life. This could have been a lovely thematic parallel, but it doesn't accomplish the goal of being balanced over time.And y'all, I hate having to pick on a woman for being confident and self-assured; I really do. But this work is so over-the-top and disconnected from her audience that it can't come off as anything but obnoxious. Let's look at a few missed connections. Her five categories are work, sleep, family, friends, and fitness. "The five main categories in your life might be slightly different than mine, but... let's assume that my five categories work for you." On page 4 she admits that these categories are tailored to her; and instead of having part one of the book be a self-discovery journey of naming your own categories and examining your lifestyle and goals to build the perfect Pick Three approach for you, she barrels through and assumes that everyone will use these categories. This is the first of several moves that kill her relationship with her audience faster than Jason Statham ruins every one of his movie's chances at cinematic relevancy.Early on, she goes out of her way to critique the many books she's read that assume everyone has the same privilege as the author, and promises that she's not going to assume that. She plans to look at life complexly and from every possible angle and relate to everyone from the CEO to the college student. After making this lovely sentiment, she crumples it into a ball and throws it in her infinity pool.My first question as a reader was "...when do I do the laundry?" I'm a twenty-something with a partner and no plans to have kids, so I have nowhere near the number of chores and errands a typical family has to do. And yet none of these categories included laundry. What category accounts for the mundane realities of being an adult and having to shop for yourself, cook for yourself, clean your house, etc.? Zuckerberg is so disconnected from reality that there is not a single sentence in this book that mentions housework beyond a hint at paying people to do things you don't want to. From the outset, her audience is limited to people who are financially able to offload the grunt work of life onto others. No shame in that, honestly--great for you if that's the life you've built (and she makes it painfully clear she's built it with her own manicured hands), but if you're so entrenched in the 1% that you can't conceive of your readers needing to do housework, you probably shouldn't be writing for the masses.This life she’s built comes complete with a tirade about her work ethic to hammer home her self-made-ness. She worked in her dad's dentist office after finishing her homework, caddied at the local bridge club, invested in Google when she was a teenager, she waitressed (see? She's just like US!), she did three internships at a time while she was in college, and she didn't take a break after graduation to travel around the world (you know, as most of us do)--she went straight to her first job and worked 12-hour days. And then she stayed out on the town until 4 am. And then she worked some more! And whenever she had a break, she worked for fun! And not that anyone was asking, but by the way, if you don't love working for fun, Zuckerberg recommends you don’t even think about starting a company (but she doesn't want to scare you).While admonishing her fictional Pick Three example guy “Steve” for choosing work too much and forfeiting his health, she humble-brags about her insane work ethic and how she picked work as all three of her things for years to get where she is. This was really confusing to me because now the Pick Three principle is limited to people who have already established their careers, families, and finances. How do you not pick work every day if you're working two and a half jobs? Zuckerberg doesn't need to know, and remember, there's no room here to adjust the strategy of Pick Three for yourself--just assume her categories work for your. Her other example, Emmy, accidentally sleeps in on the day she picked fitness, work, and family, and Zuckerberg’s critique is that she "picked sleep" which is a fourth thing and her "multitasking" made her have a bad day filled with rushing to spin class, traffic, cranky kids, and a restaurant who forgot part of her order. I don’t think accidentally sleeping through your alarm clock is an example of “picking” sleep, or will cause cranky kids and restaurant order mistakes.The rest of her book includes legitimately interesting (when she lets them talk) interviews with successful people--who, by the way, do not use her Pick Three method--to cater to every reader's Pick Three Personality, whether you're "…the passionista, the eliminator, the monetizer, or the expert." The “monetizer” is a person who "capitalizes on one of our basic human needs...through their products or services, they help us." One of her personalities that she thinks some of her readers will have is being a person who “sells” work, sleep, family, fitness, or friends? This disconnect is also seen when every solution to a Pick Three problem is to invent an app. This is an odd mistake for the book to make: she tries to categorize both her readers and interviewees into the same types, and it doesn't work.I really wouldn't be so mad at this if her book were marketed exclusively to career professionals, but she deliberately markets this to everyone, including “busy students.” So as a member of everyone, I'd like to say This Is Not My Life. Maybe some people who are already super-successful can hashtag their way to a better life with Zuckerberg. And I'm sure those people enjoyed her self-involved romp down 5th Avenue for a few minutes before needing to look in a mirror again. But sentence after sentence of this book had me making the "really?" face; I'm honestly floored at how some of this got through her editor. In no time I was so alienated and annoyed that I started skimming—30 pages in.Let's end our journey with a moment from page 29 where she (charmingly, she thinks) dismisses Anderson Cooper’s Emmy win "reporting live from a ditch in Haiti." It really seems confusing to her when someone doing real journalistic work wins out over providing live-streams of giant Jenga games at college bars. Randi throws her personality into this book, which is totally appropriate for the genre. But the hashtags, the thousands of parenthetical asides, and the pop culture references take over, making this book already feel dated. Her personality also includes an attitude of oblivious privilege, and that attitude is unbearable. By the end--really, the end of the introduction--of this book, Randi Zuckerberg wants to make sure you know how interesting and successful and hard-working Randi Zuckerberg is, and that horse is really, really, really dead.

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